Social media strategy in Arkansas

Tuesday, 25 October 2011 22:12

I was fortunate enough today to be on a panel with some leading people from the business community in Arkansas.

We were being asked to review the strategic business plans that had been prepared by three non profit organisations - the Ozark Guidance Center Mental Wellness Campaign, the Brandon Burlworth Foundation and the Miracle League of Arkansas.

All presented with passion and pride to us, as well as looking for constructive comments about how they could really leverage their brands moving forward.

One thing which was common to all, and indeed to most organisations, is the need for a strategic marketing plan - social media, advertising, direct mail, networking & PR all depend on getting the right messages across to the right audience(s).

I'll have the chance to spread this message even further when I present to delegates at the Henkel Global Leadership Conference this Thursday.